Week 2: Apple's Business Model

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Apple, Inc. is a HUGE multi-million dollar brand who has an entirely large investment and large number of investors as well. Their business model and strategies that helped them towards successful is most definitely one of the world's most looked upon and best implemented strategies to date. There are many companies who wish to emulate Apple, Inc. and look to their models and techniques as they form and build their own business.

One of Apple, Inc.'s most important business models is their large influence on business ethics and social responsibility. The company's ethical as well as social responsibility and its composition of the legal, ethical and economical responsibilities hence all the influence of the ethics and social responsibilities reflects in the organization. A well organized governing system with a proper strategical implementation drives the company and also make a better work environment for the system. Apple's ethics standard is very high and which is applied into the work structure if the company from the very basic level.

Apple, Inc.'s international business strategy includes promoting a wide range of products spanning from premium Macs to iPhones. Their international standardization includes standardization of the overall services and the product quality over selling to tons of different kinds of markets. High investment on research and development and large number of stores and outlet with state of the art warranty management system makes them the biggest employer and tech provider in the same field. One of the main strategies are to provide a feature packed premium device which is generalized in every global region. Apple focuses on a high quality products and innovation whether in their home turf or internationally. The product does not suffer. 

Apple is the company that cares more about the design of products than any other firm in the market. Unlike Microsoft's historical lack of creating aesthetically pleasing products, Apple really outshines and appeals to the public. The company understands what consumers want, knowing how to meet those desires by setting out to beat all expectations. It is not always easy, but Apple manages to perform and overachieve the given expectations. If an employee does not help the company do that, he might end up with another company sooner than he thinks. Its corporate culture extends beyond its employees to its consumers. Therefore, what it expects from its employees is also expected from its customers. One of the most important things Apple expects is for both stakeholders is to believe in Steve Jobs. Over the past decade, Jobs has been Apple's savior. He has helped the company revive its aging business model, innovate beyond all expectations, and deliver some of the better products on the market.
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