Week 4: Amazon's Search Engine Rankings
Who Is Amazon?
The Amazon company is easily one of the world's largest e-commerce businesses. For companies as large as the Amazon corporation, having a strong social media presence is a necessity in order for the company to maintain relevant in their home turf but across the globe in other countries as well.
As Amazon is originally based as an online store, they definitely are familiar with keeping up with social media as well as how important an online presence is to keep up their success as a whole. Amazon has been doing a superb job at really directing and managing their web presence through various platforms of social media outlets such as Facebook, LinkedIn, Twitter, Pinterest, to name a few. Amazon particularly uses these outlets to hype their brand up in creating interesting posts as well as things that would grab consumer's attention to the company regarding product offers, different events going on, sales and promotional discounts under these umbrellas as well. Amazon uses mass e-mail marketing as well in order to reinforce and reach a larger crowd. The remaining social media platforms such as Facebook is mainly used solely to communicate with consumers.
Amazon is really on top of consumer complaints and the company uses the Facebook platform to reach out to their customers regarding these various causes. They are really on top of everything and use Facebook to deal with and diffuse angry consumers, if need be. Whether it is a bad or good complaint, Amazon is really on it and all customers will get an almost immediate response from customer service. This is how Amazon really stays relevant with their customers. Customers really appreciate it when a company is able to answer questions or get back to them in a timely manner and Amazon has really mastered this task. In regards to the LinkedIn platform, Amazon has used it to take on the duties of attracting potential employers as well as skilled resources. The LinkedIn platform is used for the purposes of really recruiting and finding talent.
Search Engine Rankings of Amazon
Search engine rankings is an important part of a company's success due to the fact that search technology can determine the company's strengths, weakness and level of growth of each competitor. This can help the company to make changes to strengthen themselves resulting from this information.
Through this search engine technology, Amazon is also able to find out what their consumers currently think of their available products through a simple search in social media sites that they use such as Twitter or Facebook. They can be in the know about consumer opinions on any product they wish to research about. Search technology definitely has helped the Amazon company to really budget as well as reduce expenses towards finding out any particular information about data, articles that search technology currently provides. It helps Amazon to really improve their products based on what the market and current consumers belief and feedback of how impressed or satisfied they are with products they offer currently. An example of the search engine technology and effectiveness is how Amazon sends out information about new launches of products to all customer emails. Customers then have the opportunity to search about these products mentioned using search engines on their own time and wishes. This helps Amazon a whole ton in that they can then research on the searches performed by their own customers.
The Amazon company is easily one of the world's largest e-commerce businesses. For companies as large as the Amazon corporation, having a strong social media presence is a necessity in order for the company to maintain relevant in their home turf but across the globe in other countries as well.
As Amazon is originally based as an online store, they definitely are familiar with keeping up with social media as well as how important an online presence is to keep up their success as a whole. Amazon has been doing a superb job at really directing and managing their web presence through various platforms of social media outlets such as Facebook, LinkedIn, Twitter, Pinterest, to name a few. Amazon particularly uses these outlets to hype their brand up in creating interesting posts as well as things that would grab consumer's attention to the company regarding product offers, different events going on, sales and promotional discounts under these umbrellas as well. Amazon uses mass e-mail marketing as well in order to reinforce and reach a larger crowd. The remaining social media platforms such as Facebook is mainly used solely to communicate with consumers.
Amazon is really on top of consumer complaints and the company uses the Facebook platform to reach out to their customers regarding these various causes. They are really on top of everything and use Facebook to deal with and diffuse angry consumers, if need be. Whether it is a bad or good complaint, Amazon is really on it and all customers will get an almost immediate response from customer service. This is how Amazon really stays relevant with their customers. Customers really appreciate it when a company is able to answer questions or get back to them in a timely manner and Amazon has really mastered this task. In regards to the LinkedIn platform, Amazon has used it to take on the duties of attracting potential employers as well as skilled resources. The LinkedIn platform is used for the purposes of really recruiting and finding talent.
Search Engine Rankings of Amazon
Search engine rankings is an important part of a company's success due to the fact that search technology can determine the company's strengths, weakness and level of growth of each competitor. This can help the company to make changes to strengthen themselves resulting from this information.
Through this search engine technology, Amazon is also able to find out what their consumers currently think of their available products through a simple search in social media sites that they use such as Twitter or Facebook. They can be in the know about consumer opinions on any product they wish to research about. Search technology definitely has helped the Amazon company to really budget as well as reduce expenses towards finding out any particular information about data, articles that search technology currently provides. It helps Amazon to really improve their products based on what the market and current consumers belief and feedback of how impressed or satisfied they are with products they offer currently. An example of the search engine technology and effectiveness is how Amazon sends out information about new launches of products to all customer emails. Customers then have the opportunity to search about these products mentioned using search engines on their own time and wishes. This helps Amazon a whole ton in that they can then research on the searches performed by their own customers.
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