Retail Marketing The Following- Lexa Balisalisa

Ad Formats: Display ads,buttons, skyscrapers,and other interactive formats occupy designated space for rent on Web pages. This is similar to the print advertising model used by magazines and newspapers, except on the Net there are video and audio capabilities in that few square inches of space. Note that “Display ads” has been adopted by the Interactive Advertising Bureau as the overall category for all ads of this type, replacing the term “banner ads.” Buttons are square or round and other display ads are rectangular. Some observers thought that the industry would eventually standardize online ad sizes, as in traditional media, to smooth the way for Web sites selling space and agencies designing ads.Rich Media Ads are interactive and offer click through ads that redirect the customer to the advertiser’s web site. Some ads may incorporate moving ad boxes, built-in games, drop down menus, check boxes or search engines to encourage customer engagement. Highly interactive ads may requir...

Who Is Amazon? The Amazon company is easily one of the world's largest e-commerce businesses. For companies as large as the Amazon corporation, having a strong social media presence is a necessity in order for the company to maintain relevant in their home turf but across the globe in other countries as well. As Amazon is originally based as an online store, they definitely are familiar with keeping up with social media as well as how important an online presence is to keep up their success as a whole. Amazon has been doing a superb job at really directing and managing their web presence through various platforms of social media outlets such as Facebook, LinkedIn, Twitter, Pinterest, to name a few. Amazon particularly uses these outlets to hype their brand up in creating interesting posts as well as things that would grab consumer's attention to the company regarding product offers, different events going on, sales and promotional discounts under these umbrellas as well. Ama...

Success and failures of Email marketing campaign is always measured by the open rate of the emails. It shows that what percentage of customers have actually opened the email and clicked on the subject line to open the email content. Page views is to measure the traffic on a web page, average order value is not related to email campaign directly. The CAN-SPAM Act is a law that entails various requirements as well as sets the new rules for all commercial emails. This Act is used particularly in order to establish rules and regulations for commercial messaging. The Act also gives power to the recipients to decide whether or not they want to unsubscribe or stop sending emails to them. If not followed or maintained properly, there are consequences such as penalties and violations to pay. To know whether one's business is under the CAN-SPAM act we need to focus on the content we are passing. For commercial content one must use the advertisements or the promotions of the commercial pr...

Apple, Inc. is a HUGE multi-million dollar brand who has an entirely large investment and large number of investors as well. Their business model and strategies that helped them towards successful is most definitely one of the world's most looked upon and best implemented strategies to date. There are many companies who wish to emulate Apple, Inc. and look to their models and techniques as they form and build their own business. One of Apple, Inc.'s most important business models is their large influence on business ethics and social responsibility. The company's e thical as well as social responsibility and its composition of the legal, ethical and economical responsibilities hence all the influence of the ethics and social responsibilities reflects in the organization. A  well organized governing system with a proper strategical implementation drives the company and also make a better work environment for the system. Apple's ethics standard is very high and which ...

Amazon.com Inc, is one of the largest globally known online retailers which have decided to endeavor the traditional offline retail industry by launching its first Amazon Go store in Seattle, where it offers a technology based shopping experiences to it’s prime subscribers to make purchases without interacting with people aka the cashiers.  Amazon planned to achieve higher profits through both online and offline retail button sure if it would be able to replicate its competitive advantages contributed to its online success in the offline retail markets. By going into a traditional offline market company would put itself in a risky position due to its lack of experience in traditional retailing comparative to it’s biggest competitor Walmart. However, being number one globally in online segment, Amazon should increase its profitability by providing its consumers the most customer centered approach for grocery shopping by offering it through online stream ra...